What is White Hat SEO?
An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
What is Black Hat SEO?
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
File Transfer Protocol (FTP) is a standard network protocol used to transfer files from one host to another. First Wave client’s sometimes use FTP to move large amounts of data from their computer to First Wave’s servers usually during the website development stage or for large printable images. An example would be if a client had a large amount PDF documents or high resolution images that cannot be easily sent via email. FTP is often a more convenient than burning CD’s or saving to a memory stick because there is no need to drop off or mail these items, they are obtained electronically.
First Wave’s all new Content Management System (CMS) allows non-technical users to make changes to specific parts or pages of their websites with little or no training, it is a very user friendly setup.
Our CMS System fits into set areas of any website, users can add text, images and documents to any page or multiple pages while still maintaining all the benefits of a custom website. Along with more advanced features such as; the ability to resize images, change font settings and create links. This is especially useful for written calendar updates, what’s new areas and hours of operation. CMS can be setup anywhere on a client’s website and can be accessed as often as needed. To upgrade your account to include CMS contact us at First Wave www.firstwave.ca