What is the difference between Black Hat and White Hat SEO?

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What is White Hat SEO?

An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.


What is Black Hat SEO?

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

What is Search Engine Optimization?

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.   First Wave has an excellent white hat method of promoting websites online with SEO plans starting at under $30.00 per month for customers whose websites we host and manage.   Contact First Wave today to discuss your options.

What is FTP?

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File Transfer Protocol (FTP) is a standard network protocol used to transfer files from one host to another.  First Wave client’s sometimes use FTP to move large amounts of data from their computer to First Wave’s servers usually during the website development stage or for large printable images.   An example would be if a client had a large amount PDF documents or high resolution images that cannot be easily sent via email.   FTP is often a more convenient than burning CD’s or saving to a memory stick because there is no need to drop off or mail these items, they are obtained electronically.

What is CMS?

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First Wave’s all new Content Management System (CMS) allows non-technical users to make changes to specific parts or pages of their websites with little or no training, it is a very user friendly setup.

Our CMS System fits into set areas of any website, users can add text, images and documents to any page or multiple pages while still maintaining all the benefits of a custom website.  Along with more advanced features such as; the ability to resize images, change font settings and create links.   This is especially useful for written calendar updates, what’s new areas and hours of operation.  CMS can be setup anywhere on a client’s website and can be accessed as often as needed.   To upgrade your account to include CMS contact us at First Wave www.firstwave.ca

How does First Wave Approach SEO Long Term?

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We keep detailed statistics, we review your stats and we notify our customer group when major search engine trends begin affecting our campaigns, we regroup and implement immediately updates that re-establish rankings for customers who need them.   We keep our customers informed, our strategies are solid, this means we are often unaffected by major trends that knock others off their current organic search ranking.   Almost 2 decades of experience in SEO, is what keeps First Wave’s customers ranking well for the long term.

Details, details, details, your custom designed website contains clean code, will have keyword rich content and well constructed metta tags.   We also submit each subscribed domain to many search engines world wide creating lots of spider and webcrawler activity on our customers websites, we enrol your website across the web and do a manual submit to each major search engine.  In addition sitemaps are put in place, google accounts are created and other measures are set up which we don’t go public with, our secret formula is just that “a secret” and we are not about it to share it with our competition…or yours.

Here are some hard facts; You will get about 65% of your website traffic via google, 25% of your visitors will be visiting on a mobile device and it is important to keep tracking stats, not just through google stats and mobile website stats, but also server stats which include traffic from all search engines, all server side traffic for your account.  All search engine traffic is important to track because 35% of your visits are from sources other than Goggle, and they index your site by various means, we set up your SEO to pull from techniques used by all search engines.   When you host your site with First Wave you get top notch, feature rich service.

Our statistics programs are comprehensive tools when put in our experienced hands, we can analyze the data and tweak your SEO plan to work better anytime it needs reviewing.   We can tell you which pages people are visiting, how long they are staying there, what countries or provinces they are coming from, what web crawlers have visited your site and how many new visitors verses repeat visitors came to your website.  And we can pull these stats back for as many years as you are hosting with us.   We like to sit down with our customers annually and do a detailed analysis of where things stand.   Contact First Wave today www.firstwave.ca to create a strategy for your company. 

We also implement other methods to help increase your SEO exposure by offering mobile websites that are fully integrated into Google Analytics and social media integration.

How does First Wave Approach Organic SEO?

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First Wave employs White Hat SEO Methods; there are two types of SEO tactics black hat and white hat.  There is a real science to SEO ranking success, especially when it comes to creating an effective long term organic search campaign, in our experience this requires a methodical, tedious approach, layers of measures are put into place.  Our approach is not only doing what is trendy now, but by building a website in a way that gets crawled effectively and setting up proven methods on many levels to get the job done right.   We have been developing our secret formula of layering SEO on websites since 1997 and it continues to evolve as the search engines keep changing the game.  That game being; to keep fresh sites ranking high and stale sites falling from the top, the search engines are constantly evolving to achieve this objective.   We have a multi-layered technique that is built into every custom website we develop, right from inception we are statically plotting how to get your company ranking the way you want it to, using every tool available to us, including social media, search engine services, mobile websites and other white hat methods.  Every industry is different some are more competitive than others, we take into account other SEM, and social media methods you may be currently using to help strike the right balance to get you noticed online…our goal is to get you listed as high as possible in the search engines organically and more importantly, keep you there.   Contact First Wave at www.firstwave.ca to get started with your custom designed website today.